On January 17, 2020, the Dakar rally marathon has ended. For the first time the competition has been hosted by Saudi Arabia, the largest country on the Arabian Peninsula, where there are all types of desert. The drivers and the teams have gone in total around 7500 km including 5000 km of special sections, five of them are longer than 450 km.
During the competition, ‘HMS Neftemash’ JSC has supported the professional race team represented by Miroslav Zapletal, the pilot, and Marek Sýkora, the navigator, with their racecar Ford150 EVO within the implemented international campaign. The team participated in the rallies since 2009 and repeatedly won prizes in the World Cup stages. According to the results of the hardest 12-day competition of the Dakar Marathon, the team of Miroslav Zapletal and Marek Sýkora have taken the 16th place in the overall competition standings.‘HMS Neftemash’ JSC international advertising campaign includes: placement of HMS Neftemash logo on the team’s sport racecar, the servicing car, the team’s sport overalls, the ordinary uniform of the team, their caps, the uniform of the team’s technicians, as well as placement of the photos and the logo on the team’s tents and fences, arrangement of special stands to distribute printed matters in the servicing area, presentation of a promotional video in the servicing area. ‘HMS Neftemash’ JSC started this campaign in 2018 within the strategy to enter foreign markets with our products.
‘HMS Neftemash’ JSC is one of the leading manufacturers of modular packaged process equipment for oil and gas industry in Russia and the CIS countries. The company was founded in 1965. Since 2005, it is a part of HMS Group JSC, machine building holding.
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